The Promise

To make a promise is a precious and powerful thing.

It has the power to bond and the strength to endure. Believe in the power of a promise.

Pursuit of Absolute Beauty

Forevermark considers a number of different additional criteria when selecting diamonds to ensure that the only diamonds we choose are truly beautiful.

A standard grading report only tells part of a diamond’s story as the 4Cs are only four of the many characteristics of a diamond.

In fact, since every diamond is as unique as a snowflake, even two diamonds with the same 4Cs grade may not be the same and therefore not equally beautiful.


Forevermark individually selects diamonds against additional rigid criteria to ensure that only the most beautiful diamonds become Forevermark.

This assurance comes from Forevermark’s exacting selection process that is so rigorous, less than 1% of the world’s diamonds can become Forevermark.

Responsible sourcing

The perfect expression of love and integrity; a diamond you can feel proud to give, own and wear

For Forevermark, responsible sourcing lies at the very heart of our business. It means that throughout a Forevermark diamond’s journey from rough to polished, particular care has been taken to ensure responsible business practices, support for the advancement of women and protection of the natural world, which is the ultimate source of our diamonds.

The Forevermark 4C


Using proprietary technology, each Forevermark diamond is inscribed with a unique number – proof that it is of exceptional quality and utmost integrity.

Every Forevermark diamond is given an inscription that represents a three-fold promise: that the diamond is beautiful, rare and responsibly sourced. Invisible to the naked eye, this inscription includes the Forevermark icon and the diamond’s own, unique number.


The Forevermark Diamond Institute verify that each diamond meets Forevermark’s exacting quality criteria.

A diamond will go through, at minimum, a seventeen-step process. The diamond will be thoroughly checked and rigorously examined by expert graders for any flaws or imperfections that will impact its beauty.


A Forevermark Grading Report, produced by expert gemmologists, can be requested with your inscribed diamond.

All Forevermark Diamonds can be registered on to store your unique identification number and diamond details, providing reassurance that your diamond is uniquely yours.

The Forevermark Story

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